For Immediate Release — April 29, 2008
UT Agri-Business Team Places Third Nationally
(KNOXVILLE, Tenn.) — In a highly competitive tournament, the University of Tennessee’s NAMA Marketing Team captured third place honors at the Student Marketing Competition held in conjunction with the National Agri-Marketing Association Conference in Kansas City, Mo., this year.
The team, composed of undergraduate Agricultural Economics and Business majors in the College of Agricultural Sciences and Natural Resources, presented a product they conceived called the Heavy Hitter—a cordless, lightweight, ergonomically designed automatic staple gun for fastening wire fence to posts. The Heavy Hitter will use the latest in technology to provide essential power while maintaining ease of use, driving eight- and nine-gauge galvanized staples into wooden posts.
In addition to defining the product, the team had to develop a total marketing plan for the Heavy Hitter, including an advertising campaign and a means of monitoring and measuring the success of their plan. Financial expectations of the plan were also projected.
Team members are Aaron Crowgey, Amy Greene, Jessica Jarrell, David Lane, Matt Lawson, Ben Morton, Katie Newbern, and Ryan Roark.
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Contacts:
Dr. John Riley (865) 974-7465
Margot Emery, (865) 974-7141